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The kitchen and Plans of Modernization of the Bath Have informed 10 % of Rich Consumers
The American Research centre of Riches has found in recent research of rich consumers which represent 11.4 million house economy which make approximately half of all consumer expenses, that 8 % of rich consumers definitely plan the main kitchen modernisation during the following of 24 months, and 11 % definitely plan the basic project of modernisation of a bathroom.
Kitchen plans of modernisation represent the potential market of 912 000 house economy, and plans of modernisation of a bathroom represent the potential market of 1 254 000 house economy. undecideds (that is those who is not assured) represent the potential market, almost double that from certain refashion designers.
On plans rather approximately 1.7 house projects of modernisation of some type during the following of 12 months were informed by rich consumers which explain 10 % of all American house economy based on own capital.
Approximately 62 % of inflow do not have any plans to get any of the listed points of kitchen and a bathroom. Approximately 10 % to 15 % of the rich plan to get at least one of points, except for kitchen floors and water effective fastenings and heaters. It is less than 10 % have informed on plans concerning these three points. Each 1 % equals approximately 114 000 potential sales of unit. The expert in the project named more often as a primary source for the majority of purchases for the main project of modernisation of kitchen or a bathroom. The house Warehouse accompanied by Law, was the second most often named source.
Among those who definitely plans to reconstruct their kitchen or the basic bathroom during the following of 24 months, points which they plan to buy often, change based on current value of their house. For example, 63 % from that with the houses estimated below the plan for $1 million to get new kitchen floors, while only 31 % from that with the houses estimated above the plan for $1 million to make, that a part of their kitchen project of modernisation.
As an average, almost 35 000$ most respondents who definitely plan to reconstruct their kitchen, could assume to spend. Almost 15 000$ most respondents who definitely plan to reconstruct their bathroom, could assume to spend. Both quantities very close to the average cost estimated in the review of dealers Kitchen&Bath of News of the Project.
Age of a room, apparently, the useful indicator of, when people – good prospect of modernisation of their kitchen or a bathroom.